My name is Deborah and I am the Managing Director of Best for Baby Ltd.

We are an established wholesale family company setup in May 2007 based in rural Lincolnshire; we have built up a strong portfolio of brands including Woombie, and Halo Sleep Solutions along with other respected companies from the USA who we distribute for in the UK and Europe. Our retail website has also grown as a place to shop for parents looking for the ideal gift or sleep product.

I am a strong believer in buying only the best quality products, hence the products we buy have been safety tested by the relevant bodies and are certified as such, where possible we buy products that are organic or made of materials from a sustainable source.

Many of the items featured have been used or tested on my children or immediate family so we can sell with confidence, plus give first hand advice should you need it.

Thanking you for viewing our shop and if you have any helpful comments or ideas on our products then please contact us.